The announcement was made by the Welsh club, revealing that the 53-year-old hip-hop legend is now part of an evolving ownership structure. Snoop Dogg’s investment marks an unexpected yet exciting alliance between global pop culture and traditional British football.
Snoop, known not only for his legendary music career but also for his love of sports especially football (soccer), expressed enthusiasm for the new role. He joins an elite circle of global figures now backing Swansea City, including Croatian football icon Luka Modric, who also recently acquired ownership stakes in the club.
Modric, a former Real Madrid midfielder and World Cup finalist, adds credibility from the world of elite football, while Snoop brings international star power and fan engagement potential.
This dynamic partnership is expected to enhance Swansea’s global presence, attract fresh commercial opportunities, and bring a renewed energy to the club both on and off the pitch.